Why do 95% of affiliate programs fail?
wayne 20 Views
The main two mistakes affiliate program owners make when starting their program is they recruit affiliate’s before their website is ready and they do not provide their affiliates with the right materials to advertise their site properly. You see, most affiliate business site owners set up a website without any real testing, then post their […]
You see, most affiliate business site owners set up a website without any real testing, then post their websites at places like clickbank or paydotcom and expect the money to flow into their bank account from hundreds of affiliates promoting their website. After a couple of weeks without any sales they wonder whats gone wrong? Well It goes wrong due to their website not being fine tuned for maximum conversion and at the end of the day conversion equals profits.
Before a site owner starts getting affiliates for their website they should have fine tuned their website to the best layout for conversion. Fine tuning aspects such as different titles, different colors, where to place the buy buttons, price of the product, different bonus for the product, layout of pictures and text, basically any aspect that would increase those sales.
Once the fine tuning is complete the site owner will have the conversion rate of the website which is a very important bit of information to have when trying to get affiliates to promote a website. If the site owner can turn around to their potential affiliates and say “From testing my website on average I have had 15 sales for every 500 vistors, giving me a 3% conversion rate” the affiliates will know what to expect from the affiliate program and feel more confortable promoting for the website owner.
When the website is up and running the owner should start supplying their affiliates with the materials to promote their website. What do I mean by materials? I mean the site owner should do all the hard work for their affiliates, so all they have to do is spead the material over the internet. Give them articles to post, pay per click ads, ezine ads, press releases, banner ads, viral reports, emails and even go as far as supplying keyword research for the website.
Seeing affiliate programs from the affiliate’s view is the key here. If you were an affiliate looking for a product to promote and had to choose from an affiliate program that offered you a free report, keyword research, prewriten ads, some banners, email series and a conversion rate of 3% or an affiliate program that is just listed in a affiliate directory with no materials, which one would you choose?
Exactly, its human nature to go for the easier options in life and when it comes to affiliate marketing the first choice is definately the easiest option for an affiliate to succeed. When any site owner sets up an affiliate program they should be looking at their potential affiliates as potential employees and for employees to do their work properly they need the right information, training and materials. Imagine walking into a new job and there is only a table with a product on it and your told to sell it, it just would not happen, so why do over 95% of website owners set their affiliate programs up like this?
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